Photo: Instagram @savagexfenty
Following her breakthrough makeup line that recorded over $72 million in just one month of its release, Rihanna continues to push the envelope of beauty and fashion by releasing her anticipated lingerie collection Savage X Fenty.
Savage X Fenty was released worldwide in over 125 countries on midnight Friday after generating buzz on social media in mid-April, allowing fans to sign up via email for updates on the collection.
Rihanna recently opened up to Vogue in their June issue about choosing the name "Savage":
“Savage is really about taking complete ownership of how you feel and the choices you make. Basically making sure everybody knows the ball is in your court.”
Photo: Instagram @badgalriri
What attracts people to Rihanna is her rawness and carefree personality; she's not afraid to be herself, and fully acknowledges who she is as a person. Dealing with body-shaming herself, Rihanna knows how hard it is for women to feel confident, and her lingerie line is here to serve all body types the right way. Let's dive into the products of Savage X Fenty.
Capsule Collections:
Savage X Fenty divides their lingerie into 4 unique capsule collections that has a certain theme and aesthetic.
Nudes/On The Reg
Similar to Rihanna's inclusive 40-shade foundation, Nudes and On The Reg includes bras and panties available in 80 shades—perfect for every skin tone. The collections also feature microfiber, lace, demi cup and push-up material to suit all lingerie needs; underwear are priced under $20 and bras are priced under $50.
Top Looks:
U Cute
The U Cute collection is soft and subtle, featuring lingerie in pastel colors and detailed floral lace prints.
Top Looks:
Damn
Damn is a seductive and sensual collective consisting of luscious lace and bold, fashion-forward designs.
Top Looks:
Black Widow
Black Widow is a bad-ass collection that reads S&M all over. Lingerie in this collection are risque and x-rated, perfect for lounging around in your home, dancing seductively, drinking a glass of wine.
Top Looks:
Xtra Savage
Xtra Savage is an yearly VIP membership priced at $50. This can be bought at checkout and offers 48 hour early access to latest drops before they sell out, Members only access to limited edition collections and free shipping. Keep in mind that some products are exclusively Xtra Savage, and that you'll have to purchase the membership in order to buy the product.
Along with an inclusive variety of shades and designs, Savage X Fenty products serves all bra sizes from 32A to 44DD and underwear sizes from XS to 3X. The lingerie line is affordable, all products priced under $100. Just like Fenty Beauty, Savage X Fenty is another great investment vital for the sake of diversity. Rihanna once again made another successful venture towards inclusiveness; this lingerie line serves for every woman to find the sexy savage in them.
Savage X Fenty lingerie can be found and purchased at www.savagex.com